Just finished a long branding process that included a name change and a trademark conflict. Fortunately, the client is happy and the final solution is probably the best-case scenario. I’ll follow up with all sorts of collateral, details and a lengthy case study.
Previously Belasko had very soft strokes with very round terminals. There was an attempt at the true translation of the pen with the joints and junctions. I’ve removed a lot of curves and anchors to experiment with a more modern, angular version—see second k.
There is a lot left to do but I’m satisfied with the new direction and concept. Lots of test printing and refining still remains.