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Treehouse: Brand Identity Basics

A few months ago, I recorded a session with Treehouse in Orlando, Florida for a course on branding. The course is four stages with five or six videos per stage. It covers the basics of brand identity design.

In this course, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research, all the way through design and finalizing the project. We’ll also explore what exactly makes a brand image and why process is so important.
Branding can be challenging, but with preparation and expectations, we can create amazing work and continue to hone in on what generates the best results.
By the end of this course, you will have the tools and knowledge to create meaningful and comprehensive brand identities.

If you don’t have a Treehouse account, you can watch the trailer here. If you do have an account and want to take the course, go here.