8.28.2013

Personality

I wrote a blog post on creating personality through brand identity design.


One basic thesis is to build brand identities with imbued personality rather than risk them being inherited via consumer experience. In other words, intentionally ascribe personification to brand identities. This idea surely blurs the line between marketing/advertising and basic visual brand identity design, but infusing personality is an important component of visual brand element creation.




8.26.2013

cliffhanger

Thought of this on the road Sunday, drew it in a sketchbook and had it finished before noon on Monday.