"To see what is in front of one's nose needs a constant struggle."
— George Orwell
3.06.2012
3.05.2012
What Type Are You?
So Pentagram created this website to determine What Type Are You?
Apparently, they published this site in 2010, but I'm just getting around to it.
Its simple: answer four questions.
Apparently, they published this site in 2010, but I'm just getting around to it.
Its simple: answer four questions.
- Rational v Emotional
- Understated v Assertive
- Traditional v Progressive
- Disciplined v Relaxed
Turns out I'm Perpetua Titling Light.
3.01.2012
Long Builders identity
Thought I'd post a small branding project process. The company is Long Builders, building homes out of Rincon, GA since TR Long founded the company in 1950.
I started with a refresh of their mark and tried to solidify their brand. I used Franklin Gothic as a base and edited a few of the letterforms for a more stable and unique mark. From there I advanced the brand with some icons and selected a narrow color palette.
The site's design is complete and passed along to the development team. I'll post when the site is live.
Process
Final mark
2.27.2012
glyphs
In one of my graphic design classes, I explored the relationship between gravity and design. These glyphs are an analysis of the visualization of gravity and its relative elements. I made a 3D structure in addition that I'll post once I've taken decent photos.
2.22.2012
quote
"After 3000 years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding. During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as out planet is concerned. Rapidly, we approach the final phase of the extensions of man — the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much as we have extended our sense and our nerves by the various media." — Marshall McLuhan, The Medium is the Message (1964)Marshall McLuhan is one of the few media literacy theorists with a well kept online presence. marshallmcluhan.com
2.20.2012
gifts!
For Valentine's Day my wife gave me these awesome gifts. I really love old wood and metal type so she got me this number 5, capital U and capital A. (Thanks Lisa!)
I measured the letters in inches and translated to points (1"=72pts).
I measured the letters in inches and translated to points (1"=72pts).
5=360pts (at 5" tall)
U=230 pts (at 3.25" tall)
A=1656pts (21" wide x 23" tall)
2.15.2012
2.14.2012
2.13.2012
Museum of Bees
As I wrote a few posts ago, I'm in a class — Corporate Identity — to develop a brand from the ground up with several final pieces: brand guidelines, identity system, etc.
2.09.2012
2.07.2012
2.06.2012
2.02.2012
Charles R. Knight
I came across Charles Knight while doing some research for a school project. Quite an interesting character. (b. October 21, 1874 – April 15, 1953)
"As a child, Knight was deeply interested in nature and animals, and spent many hours copying the illustrations from his father’s natural history books. Though legally blind because of astigmatism and a subsequent injury to his right eye, Knight pursued his artistic talents with the help of specially-designed glasses, and at the age of twelve, he enrolled at the Metropolitan Art School to become a commercial artist. In 1890, he was hired by a church-decorating firm to design stained-glass windows, and after two years with them, became a freelance illustrator for books and magazines, specializing in nature scenes."
—Charles Knight wiki page
(site maintained by grandaughter Rhoda Knight)
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