J. Crew logo

the J. Crew winter 2010 catalog came in the mail a few days ago and I noticed something different about the J. Crew logo.

First, this is what I am familiar with:

Here is the catalog and a close up of the 'new' logo
the "J" in question is now no longer represented with a descender.
I much prefer the "J" on the website but wonder how and why this one was printed and shipped across America (and the world).